We’re highlighting our friends at the University of Arizona’s Institute for Computation and Data-Enabled Insight for their recent success at the PRSA Impact Awards. They took home five awards, including Best in Show for their newsletter “AI Update.” Their digital campaign “Data Connects Us,” which included photos and videos produced by our team, also won an Award of Excellence!
The campaign highlighted University of Arizona researchers, faculty, and students who leverage data to help civilization. The topics and individuals ranged from agriculture to healthcare and from PTSD to outer space, making for engaging visuals and fun stories. We worked closely with Stephanie Doster and Mariana Calvo-Llanos to come up with creative ways to highlight our data-wielding stars.
Here’s one of our favorites from the campaign: a video featuring Sebastian Calleja, a PhD student researching drought-resistant crops using data from ‘the world’s largest robot.’
If you would like to check out the different videos, visit the campaign’s webpage. The campaign also included a magazine!
The videos included a lot of fun graphics that illustrated some of the campaign’s more abstract ideas. Here are stills from different videos.
You get a great look at the different set ups we used for the sit down interviews. You’ll also see our team member Kris Yanez and Mariana Calvo-Llanos :)!
Consider subscribing to their AI Update newsletter. Subscribe if you’d like a monthly update on how the University of Arizona is bringing this technology to the general public.
Congratulations to ICDI and all involved for a successful year of PR and overall creativity!