YouTube is an excellent tool for small businesses to utilize in their marketing plans. It is the second most visited website in the world, according to data publisher, Visual Capitalist. The website attracts around 34.6 billion visitors, per month.

So, what sets YouTube apart from other social media marketing platforms?

Think of your 14-year-old sister watching “What’s In My Locker?” videos before her first day of high school.

How about your 84-year-old great aunt trying to figure out how to ping her iPhone from the Apple Watch you bought her for Christmas last year. 

Voilà! 

YouTube is unlike platforms such as TikTok or Facebook that cater to specific age ranges because it is used by a much wider range of people—from your Boomers to your Gen Zs. 

How can you put your business’s best foot forward on YouTube? By keeping up with the latest video marketing trends, of course! 

Let’s explore the Current YouTube Marketing Trends together!

Continue reading “Marketing on YouTube in 2022”